Internship

The data shown is from the squarespace website analytics page.  I've highlighted charts that show an increase of over 35% of website visits from when I started compared to the previous year. You can also see that the implementation of Keywords resulted in hundreds of added clicks per month impacting over 100% improvement on keywords.

The entire website was redesigned to engage visitors, inviting them to click around and explore the different aspects the website has to offer. We emphasized flow and uniformity so that visitors can easily navigate and find the information they need.

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I had also organized the social media schedule, content, and style so that after I had left, they could create meaningful posts on social media that conformed to the brand image and message.

 

The style, colors, videos, and images are very important to convey the brand’s ethics and mission. For AFTS, a lot of thought goes into the design and tone of the message that conveys their unique value of being an ethical autism care provider.