Welcome!
Here's a little bit about my journey so far
Brand Development
Website Design/Dev
Social Media
Analytics
I am a digital marketing specialist focused on developing brands. I received my Business, Marketing degree from the University of Kansas and recently moved down to Northwest Arkansas. My background spans a full marketing mix from brand development, web design/development, SEO, GEO, social media, content creation, analytics, and campaign management.
I’ve had the opportunity to provide marketing services for vastly different types of companies. From an autism therapy provider, sound production company, and insurance company, the marketing strategies are vastly different with their own unique challenges. I have hands-on experience with most major marketing disciplines because my clients usually hire me to be their company's sole marketer.
When I say my clients, I'm talking about my business! I founded LUMO Marketing Studio to build something on my own and explore different opportunities to gain valuable experience. It gives me the opportunity to lead and execute work on my own terms. I've still got a lot to learn but LUMO has already created enormous opportunities for me to develop and design real business's websites and digital media.
A lot of my work takes place behind the scenes with analytics and SEO but check out my portfolio to view the websites I've designed and social media content I've created.
LUMO is a creative marketing studio that serves small, established, and growing businesses develop superior content focused on engagement and results. We specialize in website design, branding, SEO, GEO, creative content, and data analysis.
Click below to explore the projects I've created through LUMO.
Lumo Marketing Studio
Internship
One of my key experiences was my internship at Autism From the Start. They are a small company that provides developmental services for young kids with autism before they go into elementary school.
I led projects based on research and industry trends to enhance the company’s website. These ultimately improved traffic and retention rates by over 30%. I also managed all social media and digital content for business. Using Google Analytics, I centralized data to inform strategic decisions and implemented these strategies in website optimizations and Google Ads campaigns.
You can find out more here in my internship page.
Image Generation
Recently, I've been playing with Image Generation There are infinite possibilities that make creating images and videos a breeze. It's easier than ever to create content that not only looks real, but might even surpase moderate forms of photography and video. Don't get me wrong, a professional is still better than AI, but for marketers who don't have the expensive equipment, resources, or opportunities, Image Generation software is a great approach.
Some of my clients have come to appreciate the convienience of image generation because it's much faster and cheaper. Take a look at some of the possibilities.
General Skills
- Social Media Management
- Graphic Design
- Email Marketing
- Branding Experience
- Digital Campaigns
- Adaptive to changing market trends
- Multi-Channel content
- Generative AI knowledge and implementation
- Problem solving and critical thinking skills
- Skilled researcher for target markets
- Leadership and collaboration
- Effective communication
- Reliable Work Ethic
- Strong drive for efficient solutions
- Fast Learner
GEO/SEO
Understanding and experience executing SEO fundamentals. First hand experience applying GEO tactics to client's websites.
Website Development - Coding
HTML, CSS, and Java coding experience. I have managed/built websites in all major website development softwares.
Google Analytics Certification
Full knowledge and 2+ years of client experience using/applying analytical strategies into real campaigns.
Adobe Systems
I have extensive experience in most adobe platforms from Illustrator, Photoshop, Premier, AfterEffects, Express, etc.
Microsoft Excel Certification
Full knowledge and applicable experience involving organization, formulas, and equations within excel.
Analytics and Strategy
Experience crafting and adapting marketing campaigns based off of analytical strategy.
Skills