Projects
Virtue Production Co.
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Website Development
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Website Design
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Customer Acquisition
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Data Analysis
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Campaign Strategy
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CRM
Founders - Turner Theel, Parker Mason
Overview
I built the Virtue Production website from scratch. The website's primary goal is to be a credibility/visibility hub for the business.
I focused heavily on credibility, flow, information, and conversion strategies.
We are now focusing on building their social media, customer acquisition, CRM, and developing informational content to grow their SEO and GEO online.
Our main goal is to start spreading the word of their business around Nashville. Getting involved with bands, creating partnerships with venues, and finding gigs! Building their name will be challenging, and FUN
Website Link
Autism From the Start
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GEO/SEO
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Graphic Design
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Blog Creation
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Customer Acquisition Campaigns
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Website Development
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Data Analysis
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Email Marketing
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Social Media
CEO - Michelle Macrorie
Overview
Autism From the Start (AFTS) hired me back as a freelancer after our original internship! When I originally started with them, they already had a decent website and a lot of experience under their belt. Their digital presence wasn't as strong and in depth as their competitor, so we wanted to improve that.
Now, LUMO is working with AFTS to expand their website's depth, authority, and information in the form of website pages, blogs, and social media. All focused on the basis of SEO, and generative engine optimization. But most importantly their website needs to be easily understandable and helpful for their users.
I've also been helping them with their CRM platform, especially email marketing campaigns for reviews.
Upcoming, we are also working on creating a marketing campaign through social media to promote their new building they will be opening shortly. Spreading the word and finding new kids is the perfect marketing opportunity!
Additionally, the owner wrote a children's book. She asked me to put it out online for order on demand along with some minor promotion to test the book's demand.
Website Link
LUMO Marketing Studio
Custom Coded Website
Unique Design - Looming Minimalism
Brand Identity
Custom Made Logos & Digital Media
Full Social Media Presence
Full Data Analytics Implementation
2026
Founder - ME, Kyle Owen
Overview
Everything I've created for LUMO has been personally made by me. I coded the website myself in HTML, created the style, logos, design, and creative aspects. LUMO serves both as a business, but also proof that I can build a brand from nothing through all forms of digital marketing.
Website Link
Vortex Weather Insurance
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Social Media
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Graphic Design
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Website Development
Overview
CMO - Lori Wiles
Vortex hired LUMO to create visuals and posts for their broker's LinkedIn profiles. We also created a page on their website. Here you can find various visuals I made for their LinkedIn profiles.
The interesting thing with Vortex is that they have a custom built "CMO" AI bot which acts as a sort of thought leader for their marketing department. It's great for planning, tailored writing, and strategizing projects. I loved getting to play with this AI bot, I learned a lot about what the future of AI companions will look like.
