Marketing Portfolio
As a creative marketing professional, I have a strong work ethic, innovative thinking, problem solving, and passion for my work. I genuinely love marketing and my “work” often doesn’t feel like work at all. Creating an impact for both companies and their consumers is what drives me.
Marketing Journey
Hi, I’m Kyle! I'm a digital marketing specialist with a passion for digital marketing. I am a graduate from the University of Kansas but have recently moved down to Northwest Arkansas. My background spans a full marketing mix from brand development, web design/development, SEO, GEO, social media, content creation, analytics, and campaign management.
I’ve had the opportunity to provide marketing services for vastly different types of companies. The three clients I have right now are an autism therapy provider, sound production company, and insurance company. I have hands-on experience with most major marketing disciplines because my clients usually hire me to be their company's sole marketer.
I’ve recently started my own digital marketing agency, LUMO! I started LUMO Marketing Studio so that I could make my freelance work more official. I have had the pleasure of working with some great businesses and people who have given me the confidence to start a business!
With LUMO, I want to be a leading provider in new and current marketing strategies. Most of these will revolve around AI as AI search, efficiency, and AI companions are growing by the day. It's been a blast so far and I can't wait to see where the future takes me.
LUMO
Marketing Studio
LUMO is a creative marketing studio that serves small, established, and growing businesses develop superior content focused on engagement and results. We specialize in website design, branding, SEO, GEO, creative content, and data analysis.
I founded LUMO to build something on my own and prove I can do services I'm offering. It allows me the opportunity to lead and execute work on my own terms. I've still got a lot to learn but LUMO has already created enormous opportunities for me to develop and design real business's websites, and digital media forms.
I'm not sure exactly which direction I want to take my marketing agency. I'm focused on gaining as much experience to see what I'm good at, what I don't like, and what works best for me and the companies I'm working for.
Check out LUMO now!
Internship
Autism From the Start
One of my key experiences was my time as a marketing intern at Autism From the Start. They are a small company that provides developmental services for young kids with autism before they go into elementary school. I led projects based on research and industry trends to enhance the company’s website. These ultimately improved traffic and retention rates. I also managed all social media and digital content for business. Using Google Analytics, I centralized data to inform strategic decisions and implemented these strategies in website optimizations and Google Ads campaigns.
Click the button below to view;
- Competitive Advantage Video
- Website Screenshots
- Analytical Snapshots during my internship.
- Website Design
It's also best to visit the website yourself to see the full picture:
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My Skills
Education
2021 - 2025
Bachelor's Degree - Marketing
University of Kansas
Certifications
- Professional Microsoft Excel Certification
- Google Analytics Certification
Other Skills
Analytics
- Google Analytics
- SQL Experience
- Excel
Content Creation
- Adobe Illulstrator
- Canva
- Adobe Platforms
- AI software
- Video Editing Software
AI Knowledge, Practice, and Creation
- Google Gemini Pro
- ChatGPT
- DALL-E
- Midjourney
- AWS
Professional Skills
- Writing
- Presenting
- Communication
Marketing Skills
- Website Development/Design
- GEO Generative Engine Optimization
- SEO
- Social Media Management
- Graphic Design
- Email Marketing
- Branding Experience
- Digital Campaigns
- Adaptive to changing market trends
- Multi-Channel content
- Generative AI knowledge and implementation
- Problem solving and critical thinking skills
- Skilled researcher for client's markets to achieve strong results.
- Leadership and collaboration
- Effective communication
- Reliable Work Ethic
- Strong drive for efficient solutions
- Fast Learner
- And MORE..!!!
Reach Out!
Thank you for visiting my portfolio and taking the time to learn about me. I am eager to be involved in anything marketing. Learning and trying new things are really important for continuing my growth. So if you are looking for someone who is passionate about creating something exciting and powerful, I would love to connect.
Feel free to reach out to my email: kyleaowen3@gmail.com